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Monday, April 9, 2012

Your Adwords Account Just Got Bigger | Adwords News

AdWords account limits

These are the limits for an AdWords account:
  • 10,000 campaigns (includes active and paused campaigns)
  • 20,000 ad groups per campaign
  • 5,000 keywords per ad group
  • 50 active text ads per ad group
  • 300 display ads per ad group (includes image ads)
  • 4 million active or paused ads per account
  • 3 million keywords per account
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
  • 100,000 active ad extensions per account
  • 1.3 million references to ad extensions per account**
Most advertisers don't reach this limit. Many accounts are best organized by creating one campaign and several ad groups within that campaign, and two or three ads and 10-35 keywords within each ad group. Learn more about structuring accounts.
If your ad groups are close to reaching their keyword limit, we'll place a notice in your account. Learn more about keyword limits and how to create an effective keyword list.

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